Our Story
B2B Tech Group was born out of frustration.
We spent years inside some of the biggest B2B ecosystems — ad tech, data platforms, sales tech, agency networks — and saw the same problems everywhere: bad data. bloated processes. and a complete disconnect between what sellers say and what buyers actually experience. So we built something better.
No vanity dashboards. No fake intent. No pointless automation. We started by advising enterprise brands and agencies on how to fix broken workflows — aligning sales and marketing around real-world outcomes, not just MQL math. Then, we expanded. Today, we build both the strategy and the systems behind the most credible B2B growth engines in the market.
Built for B2B. Powered by Data.
That’s not a tagline. It’s our operating system.
Mark Dye, Cofounder
With over 30 years of experience using data in AdTech and MarTech, Dye is widely regarded as one of the most innovative and creative thinkers in the B2B ecosystem. A Cofounder of Bizo, the original B2B marketing platform (acquired by LinkedIn in 2014), and chief strategy officer of 6Sense and Bombora respectively, he is a serial entrepreneur that has grown startups to multi-national, publicly-traded companies. Accomplished, well-respected, and a proven leader in the space, Mark brings deep knowledge of data to help untangle the complexities B2B technology.
Ely Moskowitz, Cofounder
Developing the muscle of technology strategy for a company's infrastructure is no easy task, but requires experience of every department's function and workflow, not to mention a deep understanding of all the technology itself. As a cross-functional operator, Ely has over 15 years of extensive experience leading public relations for entertainers and influencers, running the presale arm of Future PLC, directing managed services at Bombora, and establishing an analytics practice at Digilant & Anagram. He has built managed products in the form of tailor-made dashboards for the likes of Verizon, PwC, Merkle, and JustGlobal to name a few. Ely's diverse background uniquely positions him to bridge the gap between technical innovation and a company's business needs.