Our Story
B2B Tech Group was born out of frustration.
We spent years inside some of the biggest B2B ecosystems — ad tech, data platforms, sales tech, agency networks — and saw the same problems everywhere: bad data. bloated processes. and a complete disconnect between what sellers say and what buyers actually experience. So we built something better.
No vanity dashboards. No fake intent. No pointless automation. We started by advising enterprise brands and agencies on how to fix broken workflows — aligning sales and marketing around real-world outcomes, not just MQL math. Then, we expanded. Today, we build both the strategy and the systems behind the most credible B2B growth engines in the market.
Built for B2B. Powered by Data.
That’s not a tagline. It’s our operating system.
Mark Dye, Cofounder
With over 30 years of experience using data in AdTech and MarTech, Dye is widely regarded as one of the most innovative and creative thinkers in the B2B ecosystem. Cofounder of Bizo, the original B2B marketing platform (acquired by LinkedIn in 2014), and chief strategy officer at 6Sense and Bombora respectively, Mark is a serial entrepreneur that has grown startups to multi-national, publicly-traded companies. Accomplished, well-respected, and a proven leader in the space, Mark's deep knowledge of data readily untangles the complexities of B2B technology.
Ely Moskowitz, Cofounder
Developing the muscle of technology strategy for a company's infrastructure is no easy task. It requires the experience of every department's function and workflow, as well as a deep understanding of the myriad technologies utilized. As a cross-functional operator, Ely has over 15 years of extensive experience leading public relations for entertainers and influencers, running the presale arm of Future PLC, directing managed services at Bombora, and establishing an analytics practice at Digilant & Anagram. He has built managed products in the form of tailor-made dashboards for industry leaders, including Verizon, PwC, Merkle, and JustGlobal, and numerous others. Ely's diverse background uniquely positions him to bridge the gap between technical innovation and each company's unique business needs.